Supercharge your results with conversion copywriting.
When content is written by a copywriter who understands digital marketing and strategy, you get incredible results. With over a decade copywriting for hundreds of companies in both B2B and B2C, I have helped my clients generate a cumulative growth in revenue upwards of $25 MM. Let me help you turn prospects into revenue-generating buyers with copywriting that engages, nurtures, and converts.
Strategy
Writing before strategy is like decorating your new home prior to the concrete setting. Before a single word is written, I audit the stages of the customer journey from initial touchpoints to conversion, and then apply discoveries to the relevant stage within your funnel.
Funnel Architecture
Automating your lead generation and client acquisition requires both strategy and the right messaging at the right time. I take into consideration everything from how to best acquire leads to enhancing existing customer buying frequency–and architect a funnel that produces desired results.
Website Copy
No matter the purpose of your website, it’s not enough to list your services or products and expect people to take action. I craft optimized, compelling copy that clearly communicates your offerings, demonstrates the value you provide, and positions your brand as the solution.
SALES Collateral
Writing to attract and engage is very different from copywriting that persuades people to take action. Whether it’s to purchase a product, request a quote, or download a white paper, I write sales copy that converts. Period.
Email Marketing
Increase your marketing ROI and drive growth with email marketing. Using customer insights, I collaborate with you to properly segment your list, automate campaigns, and create a marketing calendar. This way, each email written ensures prospects and customers receive only relevant messaging and offers.
Blog Articles
Dominate your industry online with optimized and valuable content that educates and engages prospects. Thanks to a comprehensive blog strategy, the content built upon identified keywords will serve as the foundation for your online ranking success.
Strategy
Writing before strategy is like decorating your new home prior to the concrete setting. Before a single word is written, I audit the stages of the customer journey from initial touchpoints to conversion, and then apply discoveries to the relevant stage within your funnel.
Funnel Architecture
Automating your lead generation and client acquisition requires both strategy and the right messaging at the right time. I take into consideration everything from how to best acquire leads to enhancing existing customer buying frequency–and architect a funnel that produces desired results.
Website Copy
No matter the purpose of your website, it’s not enough to list your services or products and expect people to take action. I craft optimized, compelling copy that clearly communicates your offerings, demonstrates the value you provide, and positions your brand as the solution.
SALES Collateral
Writing to attract and engage is very different from copywriting that persuades people to take action. Whether it’s to purchase a product, request a quote, or download a white paper, I write sales copy that converts. Period.
Email Marketing
Increase your marketing ROI and drive growth with email marketing. Using customer insights, I collaborate with you to properly segment your list, automate campaigns, and create a marketing calendar. This way, each email written ensures prospects and customers receive only relevant messaging and offers.
Blog Articles
Dominate your industry online with optimized and valuable content that educates and engages prospects. Thanks to a comprehensive blog strategy, the content built upon identified keywords will serve as the foundation for your online ranking success.
How I Produce Results
If you ask my clients, they’ll tell you I’m more than a copywriter. That’s because I strategically think through each piece of content before I write a word.
…because knowing where any given piece of content falls within the funnel is the difference between marketing that flops or makes money.
In addition to being extremely reliable and delightful to work with, Michelle yielded outstanding results that helped us achieve our email marketing goals. Over the course of about 12 months, she has helped us more than double our email marketing list and triple our email marketing revenue. She's truly a pleasure to work with!
Russ Izzo
CEO truCore Distributors, Inc.