If you ask her clients, Michelle Salater is not just a professional copywriter. She’s a strategic rainmaker who takes ideas and turns them into cold hard cash. With over a decade writing copy for hundreds of companies in both B2B and B2C, she has helped her clients generate a cumulative growth in revenue upwards of $25 MM. Thanks to her expertise, clients see leads skyrocket, engagements increase, and revenues grow. 

She approaches her work as a puzzle that’s been tossed on the ground, and it’s her job to figure out how to best put it together again in a way that’s clear, compelling, and engaging. Michelle strategically thinks through each piece of content before she writes a word…because knowing where any given piece of content falls within the funnel is the difference between marketing that flops or makes money. 

Michelle is an award-winning writer who began her career in the war-torn Balkans. Her knack for uncovering a good story took her to Eastern African and Central America before she found her true passion: writing copy that turns into tangible and profitable results. 

She has spoken globally to business owners on how to nurture a loyal customer following, using the power of story and measurable digital marketing strategies.

Michelle holds an MFA in Creative Writing from Queens University of Charlotte and Goldman Sachs 10,000 Small Businesses Certificate of Entrepreneurship.

View Michelle’s Copywriting Portfolio & Case Studies



Goldman Sachs
10,000 Small Businesses
Certificate of Entrepreneurship, 2005

Charleston Business Journal
40 Under 40
Awarded 2009

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Digital Marketer
Certified Partner
2015 – Present

FEATURED Publications

Entrepreneur Magazine Logo

Why You Shouldn’t Wall Off
Your Web Content
(featured content expert – article)

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Edgy or Offensive:
How to Find the Right Tone for Your Market
(guest blog post)

10,000 Hours in 10 Minutes:
Reinvent Your Content with Michelle Salater 


The Startup Dilemma: How to Tell Your Brand Story When You’re Lacking History (article)

When Edgy Goes Wrong: How to Be Different and Clearly Communicate Your Message (article)

How to Keep Your Online Marketing Alive

5 Ways You Are Inhibiting Your Own Message

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Travel Doing Charleston

A Florida Affair


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