If you ask her clients, Michelle Salater is not just a professional copywriter. She’s a strategic rainmaker who takes ideas and turns them into cold hard cash. With over a decade writing copy for hundreds of companies in both B2B and B2C, she has helped her clients generate a cumulative growth in revenue upwards of $25 MM. Thanks to her expertise, clients see leads skyrocket, engagements increase, and revenues grow. 

She approaches her work as a puzzle that’s been tossed on the ground, and it’s her job to figure out how to best put it together again in a way that’s clear, compelling, and engaging. Michelle strategically thinks through each piece of content before she writes a word…because knowing where any given piece of content falls within the funnel is the difference between marketing that flops or makes money. 

Michelle is an award-winning writer who began her career in the war-torn Balkans. Her knack for uncovering a good story took her to Eastern African and Central America before she found her true passion: writing copy that turns into tangible and profitable results. 

She has spoken globally to business owners on how to nurture a loyal customer following, using the power of story and measurable digital marketing strategies.

Michelle holds an MFA in Creative Writing from Queens University of Charlotte and Goldman Sachs 10,000 Small Businesses Certificate of Entrepreneurship.

View Michelle’s Copywriting Portfolio & Case Studies