CASE STUDY
Market Alert
- Funnel Architecture
- Email Marketing
- Landing Pages
- Video Scripts
- Funnel Architecture
- Email Marketing
- Landing Pages
- Video Scripts
How One Company Capitalized on Low-Hanging Fruit with an Automated Nurture Campaign Designed to Engage and Convert Leads
CHALLENGE
Market Alert came to me in need of a content marketing strategy and funnel to engage and convert potential buyers.
Although Market Alert has empowered loan originators since 1992, the company lacked a plan to convert leads exploring Market Alert’s free trial offer.
SERVICES
Funnel Architecture
I created a funnel strategy that would educate and engage free trial opt-ins to the point of conversion. The strategy included videos that specifically answered questions about the software, as well as a drip sequence that encouraged people to take the next step and purchase.
Email Marketing
Landing Pages
Video Scripts
SOLUTION
After assessing Market Alert’s situation, I architected a funnel strategy to take curious visitors and turn them into subscription members.
A series of automated emails and video scripts were written to educate leads on how to leverage the Market Alert platform, underscoring the value of becoming a subscriber.
RESULTS
Market Alert gained a comprehensive funnel architecture and copy to provide value-rich content and capture the company’s low-hanging marketing fruit.